Ian Matthews
Zenbok Founder
Neurowellness Specialist
Creator of Neurowellness By Design™
Bringing practical nervous-system regulation into luxury hospitality.
The nervous system is becoming the next frontier of wellness.
Stress, stimulation, travel, pressure and poor recovery affect how people sleep, think, connect and experience the world around them.
I work directly with luxury hotels, resorts, private residences and wellness teams to help people regulate, recover and become more available for the experience in front of them. Through breath, movement, and mindfulness, I create face-to-face wellness experiences for hospitality guests, teams, leaders and private clients.
You already have the property, the treatments, the movement, the environment and the guest journey. Ian brings a specialist neurowellness capability that can sit alongside those things and help build recovery, self-regulation and presence.
Luxury hospitality has become exceptionally good at creating experiences and rituals for rest, wellbeing and connection. But the guest can arrive somewhere physically and still be somewhere else mentally. Travel. Work. Pressure. Poor sleep. Stimulation. Unfinished thoughts. A difficult conversation.
A mind that did not quite get the memo.
Through breath, movement, and mindfulness, I create practical experiences that help people recognise their state, regulate, recover and return. To help the guest get more out of the experience they have already come to enjoy.
The Model Behind The Breakthrough
Everything I deliver is grounded in our Human Recovery Model™.
RECOGNISE → REGULATE → RECOVER → RETURN
A practical cycle for recognising the state we are in, pressing our reset button, recovering capacity, and returning to what's really happening.
What Ian Does
He works quietly, with integrity, and face-to-face.
His programs are designed to be experienced rather than studied. Practical, light-touch and easy to integrate into an existing wellness or hospitality environment.
The Autonomic Reset™ - For Guests
An introduction to nervous-system regulation and recovery, helping guests feel better, experience more and leave with something they can continue to use.
Recovery Between Moments™ - For Hospitality Teams
A practical program helping leaders, managers and teams to recognise pressure, self-regulate under demanding conditions, and recover inside the working day.
The 3-Day Residency™ - For Private Properties
A founder-led neurowellness experience for private residences, villas, families and groups, woven into the rhythm of the stay.
Private Executive Advisory
Founder-led one to one reset and renewal work - for executives, entrepreneurs, family principals and high-performing individuals.
Work with Ian
His background spans military mental health, corporate mindfulness and wellbeing, fitness and human performance, luxury hospitality, and private client work.
[MEET IAN]
For properties that want to deliver across the entire wellness journey - Ian is the neurowellness specialist. Zenbok brings the recovery capability; the property supplies the existing ecosystem; the guests start to feel different inside.
If you are developing an integrated wellness proposition, looking to introduce neurowellness into your spa, or want to explore an ongoing specialist relationship,
Ian would be interested in talking.
Ian Matthews
Founder, Zenbok
Neurowellness By Design
